Cars supermurah named NanoTata Motors Corp. of India attract public attention in early January after unveiling the car supermurah for 100,000 rupees (U.S. $ 2,500), named Nano. The launch of this car is a Tata efforts and strategies to capture the attention of 45 million motorcyclists in India to switch to four-wheeled vehicles that cost about USD 23 million. Looking ahead, the Nano can reach tens of millions of people in the world.
In the largest auto show 2008 Auto Expo in Delhi, India, Nano hatchback shape is shown with four seats. Tata cars hard work during the four years it was made for all levels of citizens without neglecting safety standards, saving fuel and emissions rules. Tata Motors is promising, Nano's fuel consumption is only five liters for 100 kilometers distance. With only a quarter the price of the car the lower middle class in Indonesia, the Nano offers no air conditioning, electric windows and power steering. First stage, the Nano will be produced 250 thousand units for diesel and will be driven up to one million if the positive market response. Largest truck manufacturing companies in India was actually also going to offer a version of the Nano is more expensive because it has AC. Unfortunately, consumers had to wait until September 2008 for a 624 cc engine capacity cars that.
Although priced cheaper, but not all parties welcomed the launch of Nano. According to critics, Nano's presence would add millions of vehicles on Indian roads that have been 'can not breathe' because the problem of air pollution and noise. Another criticism is Tata going to sacrifice quality and safety standards in order to achieve the target price.Whatever the criticisms that emerged, Tata is considering launching even cheaper vehicles to make ethanol as a fuel. The project is cheap and environmentally friendly vehicles this Tata company's global automotive stimulate others to participate more to explore. French car company, Renault SA and Japanese automotive company Nissan Co., its partner, for example, try to work together to produce a valuable simple vehicle under USD3.000 (Rp28juta).
Analysts said the Japanese companies Toyota Motor Corp., South Korea's Hyundai Motor Co., and China's Chery companies now compete to create environment-friendly low-cost vehicle to be marketed in India. This means that Tata Motors is a trendsetter vehicles cheaper and environmentally friendly world.
The inside of the car's interior NanoTak Obviously, the German consulting firm CSM Worldwide, developed Tata Nano rate this a matter of time to make Tata Motors as the largest car and truck companies in India. CSM Worldwide estimates that this success can direngkuh coming later than 2013.
So far, Tata Motors has expanded its business to South Africa (South Africa). This company is now aggressively even make an offer on the acquisition of elite British car company, Jaguar, which fared a bit like Ford. A brand that symbolizes the triumph of the British empire was now his fate might be helped by a company from the nation's former colonies. Tata Group is officially lifted interest in buying Jaguar and Land Rover on August 26, 2007, directly by Ratan Tata as Chairman of Tata Group.
Tata Motors is a subsidiary of Tata Group Ratan's father pioneered, Naval Tata. Besides Tata Motors, Ratan Tata is also the chairman position in all its subsidiaries like Tata Steel Tata Group, Tata Power, Tata Consultancy Services, Tata Tea, Tata Chemicals, Indian Hotels and Tata Teleservice. Under his leadership, the Tata Group developed into one of the top Indian companies. Tata Group generated profits now from the previous folds.
