Volkswagen Shanghai Neeza Concept - Official press release & pictures

So here we have it: VW Shanghai finally came out with the official press release and oh my – it’s paired with half a dozen of pictures! Makes you shiver doesn’t it? But, enough with the comedy. The Neeza concept is the work of VW Shanghai and as we have written in previous posts, it’s making its debut along with the VW Magotan (Passat based sedan) in the Auto China 2006 show in Beijing.

Press Release: The Neeza concept is a crossover between a sports coupé and an estate with an off-road appearance, and has been designed in China for China. The study combines Chinese and German design philosophies, signifying the future of new models from Shanghai Volkswagen. Produced with Chinese culture, tastes and requirements firmly in mind, it is a mix of traditional Chinese and modern European features.


The off-road look of the Neeza concept reflects the versatility of the model. The front of the concept features a grille and bumper design that is typically Volkswagen, yet traditional Chinese window engravings are incorporated into the grille design. The rear looks sporty, yet is also functional.

The Neeza concept offers a large, functional interior for both business and leisure purposes. The design is open with optimal comfort in mind, for example, the front seats swivel so passengers can face each other. Access to rear seating is simplified by rear doors which open towards the rear, while a large panoramic roof provides a bright interior.

The concept intentionally has neither a radio, navigation system nor other form of infotainment equipment. Instead a ‘Magic Box’ serves as an interface for radio and navigation systems, mobile phone, personal organiser and other devices.

The name Neeza was derived from "Ne-zha". Ne-zha is a celebrated figure from Chinese history. Ne-zha was a small boy with magic weapons who fought against evil spirits. His unequalled will, his youthful and foresighted spirit and courage reflect the idea hidden behind the character and the name of the concept.

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